Design process:
The work methodology was Sprint, in which specific objectives had to be achieved every week. It was really interesting to work in this way together with the development team.
Sections required
-Landing page
-Course panel
-Shopping cart with check out
-User courses
-Course with study material
-Flashcards panel
-Multiple selection panel
-Course material panel
-Outline panel
-Purchase history
-Course progress
Interview:
1) Why do you need a guided study plan?
Do you study from physical books or online bibliographies?
2) How do you organize your study time?
3) What do you think of online study platforms?
4) What do you like and dislike about the RevalidaPro platform?
5) Do you find the RevalidaPro platform easy to use?
6) What would you like to add to the RevalidaPro platform?
7) What functions do you consider important in a study platform like this?
8) Have you had experience with other platforms? If so, please tell us about your experience.
9) Do you consider that the information provided by the platform is adequate for the exam?
10) Do you have a problem not covered by the current platform?
Insights:
-Students require a guided study plan due to the large amount of content to be studied, and they say they do not know where to start.
-Most students study in the morning because they are more productive.
-They prefer to study online because they find it easier and faster to study from their laptop.
-They consider the flashcard, multiple choice and test sections to be very important, as this is where they interact the most.
-The platform is poor in accessibility because the landing page is not eye-catching and is quite disorganized especially in the area of membership plans.
-They report that some buttons are not obvious and are difficult to understand.
-The space allocations are poorly established
-They reported problems when logging in.
-Most of the students have not been on other study platforms because of the high cost of membership.
-They like the content provided, it needs to be visually pleasing.
-the majority of users agree that the platform is visually poor.
Name: María Torres is a passionate 26-year-old law student living in San Juan, Puerto Rico. She studied at the University of Puerto Rico. Currently, she works as an intern at a law firm, where she has gained experience in civil and criminal law. With the general revalidation exam in sight, she is overwhelmed .
Needs: Pass the Revalida General de Puerto Rico exam on the first attempt.
Motivations:
-Obtaining a license to practice law
-Desire to contribute to social justice and help communities
-Overcoming family and personal pressures to succeed
Challenges and Frustrations:
-Managing overwhelm from the amount of content you need to study.
-Managing time between work, study, and personal responsibilities
Behavior and habits
-Uses his phone and laptop to study as well as access online resources.
-Participates in face-to-face and virtual study groups
-Uses time management applications
Reason for Purchase
-Find a guided review that offers a structured approach and resources specific to the revalidation exam.
-Evaluate recommendations from other students and testimonials about the effectiveness of the platform.
-Affordable prices and payment options
-Up-to-date content aligned to the exam
-Access to supplementary material and mock exams
User persona
The data obtained from the interview participants and their insights were taken into account for the creation of these user personas.
Edication level: Bachelor`s degree in Law
Name: María Torres is a passionate 26-year-old law student living in San Juan, Puerto Rico. Since she was a child, she has always felt a strong desire to help others, which led her to study law at the University of Puerto Rico. Currently, she works as an intern at a law firm, where she has gained experience in civil and criminal law. With the general revalidation exam in sight, she is overwhelmed as she knows this is a crucial step towards becoming a licensed attorney, and fulfilling her dream of working in litigation. However, the amount of material she needs to study and the pressure to obtain good results makes her anxious and distressed.
Name: Needs Pass the Revalida General de Puerto Rico exam on the first attempt.
Motivations:
-Obtaining a license to practice law
-Desire to contribute to social justice and help communities
-Overcoming family and personal pressures to succeed
Challenges and Frustrations:
-Managing overwhelm from the amount of content you need to study.
-Managing time between work, study, and personal responsibilities
Behavior and habits
-Uses his phone and laptop to study as well as access online resources.
-Participates in face-to-face and virtual study groups
-Uses time management applications
Reason for Purchase
-Find a guided review that offers a structured approach and resources specific to the revalidation exam.
-Evaluate recommendations from other students and testimonials about the effectiveness of the platform.
-Affordable prices and payment options
-Up-to-date content aligned to the exam
-Access to supplementary material and mock exams
Says and Do?
Participate in study groups and online forums to share resources.
Search for study recommendations and platforms
Discuss your test expectations with family and friends
she talks about her progress in studying.
See?
See on their networks tips for passing the exam and advice from other students.
View platform announcements to review content
She sees students accessing platforms with an out-of-budget membership.
Colleagues preparing well in advance
Hear?
Hear tips from teachers on how to study effectively
Listening on Strategies applied by alumni
Comments on the difficulty of the test and the importance of good preparation
Listens to comments from peers about not finding suitable material that suits their learning style
Think and Feel?
she feels anxious about the exam
she wants to pass the exam on the first try
She is afraid that she is not sufficiently prepared.
She feels that the exam is a key challenge to achieve the professional life she desires.
Empathy map
This was the result of the insigth found in the interview conducted with users
Original Landing page :
The first challenge with this project was to make a landing page converter of leads, since the original was disorganized and visually unpleasant, which caused little retention and reliability to the main product that is the study platform. We sought to restructure it and change typography, images and content.
No image or main text to inform the main concept of the page
Direct introduction to the price ,visual disorganization in the plans.
Call to action not visible
Original course panel:
We can see that the structure and positioning of the images is not proportional, also the price of each course is incorrect and the call to action is not visible as a button.
Small and not visible images
Call to action should be bigger
Small and not visible images
Call to action should be bigger
Not good use of screen space
Repetitive message in each section
The option to start again is displayed even if the test has not been started before
Individual course panel ( essay section)
Individual course panel ( essay results)
Small non-obvious feedback button
To check the answers the button is not noticeable
Course section (Multiple choice questions)
No image or main text to inform the main concept of the page
Direct introduction to the price ,visual disorganization in the plans.
Call to action not visible
Empathy map
This was the result of the insigth found in the interview conducted with users
Inadequate and confusing approval range
Course ( Flashcards question)
Course ( Flashcards answer result)
Main problems encountered
-Poor detail quality
-Small print
-Unnoticeable buttons
-Disorganized and not very logical structure
-Lack of modernism
-Hidden feedback sending button
-Repetitive messages in the drop-down menus
-Self-assessment system in test section ambiguous
-Ambiguous flashcard rating system
-Opciones iguales duplicadas
-Small dimensions of boxes
Course ( Flashcards question)
Original courses panel
The landing page was redesigned to be bold and eye-catching to encourage the student to purchase the study plan.In addition, the informative sections of the purchase plans were restructured and the contact section was modernized along with the FAQ section, giving it an agile and pleasant look.
Redisign course panel- Essays section
Flashcards Question Results
Flashcards Question Section
Multipole Choice Question Results
Objetives:
Redesign the course platform and make it visually modern and user friendly.
Improve the user flow of the current platform in the course portal.
Create a lead converter landing page
